The Alkaline Water Company, Inc. Annual report pursuant to Section 13 and 15(d)

Annual report pursuant to Section 13 and 15(d)

Cover
- Document and Entity Information
Financial Statements
Notes to Financial Statements
Accounting Policies
- NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)
Notes Tables
Notes Details

NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details)

v3.20.2

NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details)	12 Months Ended
	Mar. 31, 2020 USD ($) customers vendors shares	Mar. 31, 2019 USD ($)	Apr. 01, 2019 USD ($)
Cash	$ 4,561,682	$ 11,032,451
Advertising expense	303,346	374,500
Selling expenses	$ 5,799,766	$ 5,393,253
Lease liability			$ 185,510
Right of use asset			$ 165,699
Equipment [Member]
Property, plant and equipment, estimated useful lives, years		5 years
Equipment under capital lease [Member]
Property, plant and equipment, estimated useful lives, years		3-year
Accounts Receivable [Member]
Number of major customers \| customers	2
Concentration Risk, Percentage	36.00%
Accounts Receivable [Member] \| Customer 1 [Member]
Concentration Risk, Percentage	22.00%
Accounts Receivable [Member] \| Customer 2 [Member]
Concentration Risk, Percentage	14.00%
Revenues [Member]
Concentration Risk, Percentage	40.00%
Revenues [Member] \| Customer 1 [Member]
Concentration Risk, Percentage	24.00%
Revenues [Member] \| Customer 2 [Member]
Concentration Risk, Percentage	16.00%
Purchases [Member]
Number of major vendors \| vendors	3
Concentration Risk, Percentage	52.00%
Purchases [Member] \| Vendor 1 [Member]
Concentration Risk, Percentage	21.00%
Purchases [Member] \| Vendor 2 [Member]
Concentration Risk, Percentage	20.00%
Purchases [Member] \| Vendor 3 [Member]
Concentration Risk, Percentage	11.00%
Employee Stock Option [Member]
Antidilutive securities excluded from computation of earnings per share, amount \| shares	1,236,510
Warrant [Member]
Antidilutive securities excluded from computation of earnings per share, amount \| shares	3,190,479
Convertible Preferred Stock [Member]
Antidilutive securities excluded from computation of earnings per share, amount \| shares	1,500,000

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Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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