The Alkaline Water Company Accelerates Convenience Store Growth Strategy
SCOTTSDALE, Ariz., June 13, 2019 (GLOBE NEWSWIRE) -- The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) (the “Company”), a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®, today announced that it has added Crossmark Inc. (“Crossmark”) as one of its national broker representatives for the national convenience store channel.
The Company entered into an agreement with Crossmark to place its product portfolio, including its infused beverage line, into convenience store chains across the country. Crossmark has more than 100 years of operating experience and represents major brands across a wide spectrum in the food and beverage industry, including Dole Food, Hershey’s, and Kraft Foods. Crossmark has in-depth knowledge of retailers, major retail channels, and product categories that will allow for them to create an effective convenience store strategy for the Company.
“Currently Alkaline88® is in less than 2% of convenience stores in the U.S. This year we plan to change that number dramatically, with our growth plans focusing on increasing our penetration into as many of the 150,000 convenience stores nationwide as possible. We have already added over 1,100 independent convenience stores across Texas and California, and believe that through partnering with Crossmark, we will be able to add thousands of regional and national convenience stores over the next year,” stated Richard A. Wright, President and CEO of The Alkaline Water Company. “We are delighted to work with Crossmark. Its team is second to none within the convenience store channel, with a track record of success in helping brands extend their coverage and market penetration. We hope to have a major presence in the convenience store channel within the next 12 months. Our new infused line of products will serve as a ‘wedge product’ that should increase our speed to market,” added Mr. Wright.
About Crossmark Inc.
Crossmark is a leading sales and marketing services company in the consumer goods and services industry. Headquartered in Plano, Texas, Crossmark has more than 40,000 employees, with offices throughout the United States, Canada, Australia and New Zealand. To learn more about Crossmark, please click here.
About The Alkaline Water Company Inc.
The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) is a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®. With its innovative, state-of-the-art proprietary electrolysis process, the Company produces healthy, all-natural and great-tasting alkaline water for a balanced lifestyle. Founded in 2012, the Company is headquartered in Scottsdale, Arizona, and focuses on national distribution and marketing for retail sale of Alkaline88®, one of the fastest-growing premium bottled water brands on the market. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect on Facebook, Twitter, Instagram or LinkedIn.
About Alkaline Water Products
Alkaline88®is a premier 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500-milliliter, 700-milliliter, 1-liter, 1.5-liter, 3-liter and 1-gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program, where the product is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that Crossmark’s in-depth knowledge of retailers, major retail channels, and product categories that will allow for them to create an effective convenience store strategy for the Company; that this year the Company plans to change that number dramatically, with the Company’s growth plans focusing on increasing its penetration into as many of the 150,000 convenience stores nationwide as possible; the Company’s belief that through partnering with Crossmark, the Company will be able to add thousands of regional and national convenience stores over the next year; that the Company hopes to have a major presence in the convenience store channel within the next 12 months; and the Company’s new infused line of products will serve as a ‘wedge product’ that should increase the Company’s speed to market.
The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that the Company will receive all necessary regulatory approvals for the production and sale of hemp-infused water; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp; the fact that consumers may not embrace and purchase any of the Company’s infused water products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its hemp-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.
The Alkaline Water Company Inc.
Richard A. Wright
President and CEO
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Released June 13, 2019