Alkaline Water Co. Builds Momentum With Arizona Specialty Food Broker and Launch of Regional Sales Force

SCOTTSDALE, AZ -- (Marketwired) -- 08/01/13 -- The Alkaline Water Company Inc. (OTCBB: WTER) ("Alkaline" or the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process which recently began targeted retail marketing to consumers as Alkaline84, a premier alkaline drinking water for a balanced lifestyle, is pleased to announce entry into a marketing association with Cashman-Edwards Inc., an Arizona-based specialty food broker.

Founded in 1981, Cashman-Edwards is a leading broker in the Arizona retail food services market. The company provides dedicated sales and merchandising services across several distinct market segments in the industry. Cashman-Edwards enjoys well established regional relationships with retailers such as Albertsons, Bashas, Safeway, Fry's Food Stores, and Sprouts Farmers Market.

In related news, the Company announced today the creation of its Arizona-based merchandising and sales team in order to further assist distributors and retailers and to provide added support aimed at increasing awareness of Alkaline84 in the marketplace.

Steven Nickolas, President of the Alkaline Water Company, states, "We are very pleased with how rapidly our network has expanded in the southwest region. It is very important to us that we establish a solid foundation for Alkaline84 in our home state of Arizona. The relationship with Cashman-Edwards gives us the opportunity to market our product to a number of very prominent retail outlets. In addition, the timely creation of our sales and merchandising team boosts our regional ability to drive attention to our Alkaline84 brand and to support the building of key relationships with area businesses."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk packaged Alkaline84 branded beverage products.

About Alkaline84
Alkaline84 is a pH balanced bottled alkaline drinking water that contains over 84 Himalayan trace minerals. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. Alkaline84 is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a number of major retail locations across the southwestern United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's belief that the relationship with Cashman-Edwards gives the Company the opportunity to market its product to a number of very prominent retail outlets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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Contact:

WTER Investor Relations
Richard Haag
Phone: +1.480.656.2429
Email: investors@thealkalinewaterco.com
Website: www.thealkalinewaterco.com

Source: The Alkaline Water Company, Inc.