The Alkaline Water Company Adds Premier Co-Packer Creekside Springs to Meet Increased Demand in Midwest

Creekside Springs Will Be Able to Produce Up to $30 Million Wholesale Dollars Per Year of Alkaline88®

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company, is pleased to announce that it has entered into a contract packaging agreement with Creekside Springs, LLC of Ambridge, PA, to produce Alkaline88® bottled water products for the region.

“This move is important as our retail sales continue to increase. With the addition of major retailers and anticipated SKU expansion in up to 16,000 current retail locations, it is critical to stay ahead of consumer demand for Alkaline88®,” stated Richard A. Wright, President and CEO of The Alkaline Water Company. “Creekside Springs is a great operator. Their western Pennsylvania plant will service our growing Midwest and Northeastern customer-base, which includes Meijer’s 240 recently added stores and the expansion of our one-gallon and one-liter bottles into thousands of CVS drugstores throughout the region. Creekside Springs will use some of our latest technological innovations, which should allow them to become a major producer for us. We project this plant is capable of producing up to $30 million of wholesale per year,” concluded Mr. Wright.

“We’re excited to be part of the growth strategy of Alkaline88® and we are pleased to support the continued expansion of Alkaline88® into the Midwest and Northeastern USA,” says Creekside Springs’ Managing Partner, James Sas.

Alkaline88® is known for its superior hydration with a perfect 8.8pH balance. The brand was developed to deliver a smooth taste that encourages consumers to drink more and fully hydrate, and the company is dedicated to purity, quality, and value. The water’s ingredient deck is simple, easy to understand and free of buffers. Dubbed “the clean beverage,” Alkaline88® ionized water contains just two pure ingredients that customers trust — water and Pink Himalayan Rock Salt.

The Alkaline88® flagship brand of premium alkaline water is now available in 75,000 stores across all trades in the U.S. For more information, visit www.thealkalinewaterco.com.

About The Alkaline Water Company:

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88® launched A88 Infused™ in 2019 to meet consumer demand for flavor-infused products. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company’s CBD water and flavor-infused water. For the Company’s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company’s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp, powder packs, oil tinctures, capsules, and gummies.

To purchase Alkaline88 and A88 Flavor Infused products online, visit us at www.alkaline88.com. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About Creekside Springs, LLC:

Located near Pittsburgh, PA, Creekside Springs, LLC has become a new production partner within the Alkaline88 distribution network. Creekside Springs is a vertically integrated manufacturer of private label purified, distilled, spring and enhanced waters. Creekside currently operates two bottling facilities, both of which have been completely renovated with over $3.5 million dollars in bottling, blow-molding, and state-of-the art filtration equipment. Creekside Springs, LLC is pleased to support the continued expansion of Alkaline88® into the northeast and mid-Atlantic U.S. and excited as to the opportunity to support the continuing growth of Alkaline88.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: the addition of major retailers and additional SKUs expansion in up to 16,000 current customers; that the use by Creekside Springs of some of the Company’s latest technological innovations should allow them to become a major producer for the Company; and the statements relating to Creekside Springs being able to produce up to $30 million wholesale dollars per year of Alkaline88®.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

The Alkaline Water Company Inc.
Richard A. Wright
President and CEO
800-923-1910
investors@thealkalinewaterco.com

Media
Susie Timm
Knife & Fork Media Group
480-200-2766
Susie@knifeandforkmedia.com

Source: The Alkaline Water Company Inc.