Advisory Board Member
Shaquille O’Neal is one of the world’s most successful athletes-turned-businessman, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless endeavors.
The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.”
O’Neal is a universally recognized figure in sports, entertainment, and pop culture. His music career has evolved from the release of four rap albums with his first,Shaq Diesel, going platinum to a successful worldwide “Summer League” tour as DJ Diesel.
O’Neal, who has a PhD in Leadership and Education, gives back through a number of annual philanthropic programs including Shaq to School, Shaqsgiving, and Shaq a Claus.
The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille’s status as he has positioned himself as a successful restaurateur. A second Big Chicken location is open in Glendale, CA and additional locations will debut at sea on Carnival Cruise Lines Radiance and Mardi Gras.
Shaquille O’Neal has been a trailblazer on the technology front with one of the most robust social media followings of any athlete in the world. He was an early adopter of Twitter and the first verified account on the platform. O’Neal’s success in sports, business, food service and music, along with his fun personality, is credited to his devoted global fan base.
Alfred A. Marasca
Advisory Board Member
Mr. Marasca comes to The Alkaline Water Company as a 40 year veteran with Ralphs Grocery Company of Los Angeles, CA. He completed his tenure at Ralphs as President and Chief Operating Officer as the culmination of a career that began in Store Operations and Personnel. In 1969, he joined the Marketing Department as grocery buyer/merchandiser and subsequently held positions as frozen food/bakery buyer/merchandiser and Director of Grocery Buying and Merchandising. Subsequently, from 1974 onward, he was appointed Vice President of Personnel/Labor Relations and as Vice President of Marketing in 1976. Promoted to Senior Vice President, Marketing in 1978; Executive Vice President, Marketing in 1985; Executive Vice President, Retail in 1991; President in 1993, and President and Chief Operating Officer in 1994 in which role he remained until his retirement from Ralphs in 1998. In recent years, Marasca has served as Senior Advisor to Stater Brothers Supermarkets, a 4 billion dollar supermarket chain in Southern California, and on the Advisory Board of Haggens Supermarkets, an 800 million dollar supermarket chain in Washington State. Today he operates Chadbourne Communications through which he has also served as consultant to several Sales and Marketing companies throughout the Country. Marasca holds a Bachelor’s Degree in Business Administration from Loyola University, a MBA in Marketing from the University of Southern California; graduated from the Executive Program of the UCLA Graduate School of Business, and completed the Dartmouth Institute Program at Dartmouth University. Marasca is a Director, and Past-President of the Western Association of Food Chains, and a former Director of the Food Marketing Institute. His charitable and civic activities include serving as Past-President of the City of Hope Food Industry Circle, and former member of the Board of Regents of Loyola Marymount University. He was also a Director of the California Retailers Association and a member of the Board of Directors for the Los Angeles Chamber of Commerce.
Advisory Board Member
Mr. Horowitz is President of Co-Sales Southern California (www.co-sales.com/SCAL) and brings over 43 years of experience in the food industry. He is a graduate of Monmouth University in New Jersey with a degree in Business Administration and has substantial industry knowledge and experience in the Southern California market. Steve’s responsibilities and experience include store operations, manufacturer sales, major chain buying and regional broker management alongside food broker sales. Steve has been active on the Retail Board of the Olive Crest Foundation and is a member of the Grocery Board of The City of Hope. In 2007, Steve was honored with the “Humanitarian Award” for his work in the Food Industry by the CCEJ in Southern California.