Alfred A. Marasca

Advisory Board Member

Mr. Marasca comes to The Alkaline Water Company as a 40 year veteran with Ralphs Grocery Company of Los Angeles, CA. He completed his tenure at Ralphs as President and Chief Operating Officer as the culmination of a career that began in Store Operations and Personnel. In 1969, he joined the Marketing Department as grocery buyer/merchandiser and subsequently held positions as frozen food/bakery buyer/merchandiser and Director of Grocery Buying and Merchandising. Subsequently, from 1974 onward, he was appointed Vice President of Personnel/Labor Relations and as Vice President of Marketing in 1976. Promoted to Senior Vice President, Marketing in 1978; Executive Vice President, Marketing in 1985; Executive Vice President, Retail in 1991; President in 1993, and President and Chief Operating Officer in 1994 in which role he remained until his retirement from Ralphs in 1998. In recent years, Marasca has served as Senior Advisor to Stater Brothers Supermarkets, a 4 billion dollar supermarket chain in Southern California, and on the Advisory Board of Haggens Supermarkets, an 800 million dollar supermarket chain in Washington State. Today he operates Chadbourne Communications through which he has also served as consultant to several Sales and Marketing companies throughout the Country. Marasca holds a Bachelor’s Degree in Business Administration from Loyola University, a MBA in Marketing from the University of Southern California; graduated from the Executive Program of the UCLA Graduate School of Business, and completed the Dartmouth Institute Program at Dartmouth University. Marasca is a Director, and Past-President of the Western Association of Food Chains, and a former Director of the Food Marketing Institute. His charitable and civic activities include serving as Past-President of the City of Hope Food Industry Circle, and former member of the Board of Regents of Loyola Marymount University. He was also a Director of the California Retailers Association and a member of the Board of Directors for the Los Angeles Chamber of Commerce.

Steven Horowitz

Advisory Board Member

Mr. Horowitz is President of Co-Sales Southern California (www.co-sales.com/SCAL) and brings over 43 years of experience in the food industry. He is a graduate of Monmouth University in New Jersey with a degree in Business Administration and has substantial industry knowledge and experience in the Southern California market. Steve’s responsibilities and experience include store operations, manufacturer sales, major chain buying and regional broker management alongside food broker sales. Steve has been active on the Retail Board of the Olive Crest Foundation and is a member of the Grocery Board of The City of Hope. In 2007, Steve was honored with the “Humanitarian Award” for his work in the Food Industry by the CCEJ in Southern California.

Frank Lazaran

Advisory Board Member

Frank Lazaran is a 40-year veteran of the retail food industry. He founded Galazarano Consulting and Investments in 2011 and operates the business as a consultant primarily to the grocery industry. In addition, he is Operating Partner in the private equity firm New State Capital. He was Chairman, Chief Executive Officer and President of Marsh Supermarkets, Inc., a multi-format regional food retailer based in Indianapolis, Indiana where he led the company in a successful turnaround. Prior to his appointment at Marsh, Mr. Lazaran served as Chief Executive Officer, President and Director of Winn-Dixie Stores, Inc., a publicly traded company and one of the largest supermarket chains in the Southeast. In addition, he was Chairman of the Board of Bahamas Supermarkets Ltd. He was recruited to Winn-Dixie following a successful tenure at Randalls Food Markets. He joined what was then Randalls Food Markets, a family-owned Texas supermarket chain of high-volume locations operating under the Randalls banner in the Houston and Austin markets and the Tom Thumb banner in the Dallas/Fort Worth Metroplex. He began as Senior Vice President of Sales and Merchandising, his role soon expanded to include logistics and was named President following the acquisition of Randalls by Safeway, Inc. Mr. Lazaran was an integral member of the team that guided Randalls through its 1999 merger with Safeway, managing the integration of technology systems, accounting principles and retail procedures. Under his leadership, the company successfully launched key initiatives that were emerging trends in retailing. Prior to joining Randalls, Mr. Lazaran was Group Vice President of Sales, Advertising and Merchandising for Ralphs Grocery Company in Compton, California, where he began his supermarket career as a sacker. He quickly rose to a senior management position, guiding the multi-billion dollar company's sales, advertising, marketing, store design, bakery and service deli divisions. Mr. Lazaran earned his Bachelor of Science degree in business administration from California State University in 1978. He also attended the Food Institute Marketing Executive Program at the University of Southern California.