Alkaline Water Co. Focuses on Adding National Retailers

Additions Are Key Component of Company's Coast-to-Coast Expansion

SCOTTSDALE, AZ -- (Marketwired) -- 05/23/17 -- The Alkaline Water Company Inc. (OTCQB: WTER), bottled under the trademark Alkaline88® (the "Company"), has entered into six strategic agreements with national brokers to pursue sale opportunities with Walmart/Sam's, Target Stores, Rite-Aid, Walgreen's, CVS, Costco, 7-11, Circle K, and other national retailers. This is a key component of the Company's strategy to add national retailers as part of its coast-to-coast expansion.

The Company is the creator of an innovative, state-of-the-art, proprietary electrolysis beverage process. The Company packages and sells its alkaline water in 1-gallon, 3-liter, 1-liter, 700 ml and 500 ml sizes to over 31,000 retail locations in all 50 states.

"In the last 90 days, the Company has executed agreements with strategic brokers to help penetrate these key national accounts. Each team of brokers specializes in working with the specific national retail accounts. They offer the Company the contacts and customer-specific knowledge necessary for us to effectively sell to each of these companies. With our expansion of our East Coast production, we can now aggressively pursue sales to these national retailers," states Richard A. Wright, CEO and president of The Alkaline Water Company Inc. "Our team will be working diligently over the summer to expand into as many of these accounts as possible. The alkaline water category is still in the hyper-growth mode, and these new relationships should go a long way toward helping increase our national market share," concludes Mr. Wright.

The Alkaline Water Company Inc. (OTCQB: WTER) has developed an innovative, state-of-the-art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The Company is focused on the business of distributing and marketing its cost-effectively packaged Alkaline88® water beverage products for retail sale. Visit www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88 premier alkaline water is an 8.8 pH-balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500 ml, 700 ml, 1-liter, 3-liter and 1-gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program, where the product is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development-stage company, our ability to raise the additional funding we will need to continue to pursue our business and product-development plans, competition in the industry in which we operate, and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk-factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

The Alkaline Water Company Inc.

WTER Investor Relations

IRTH Communications
Robert Haag
Managing Partner
866-976-4784
investors@thealkalinewaterco.com

Source: The Alkaline Water Company Inc.