Alkaline Water Co.'s Alkaline88(R) is now available at all 25 Festival Foods locations

SCOTTSDALE, AZ -- (Marketwired) -- 03/16/17 -- The Alkaline Water Company Inc. (OTCQB: WTER), bottled under the trademark Alkaline88®, (the "Company") is pleased to announce that Festival Foods grocery stores, headquartered in De Pere, Wisconsin, are now selling Alkaline88® water in the 1-gallon size. Festival Foods is serviced through UNFI wholesale distribution company.

The Company is the creator of an innovative, state-of-the-art, proprietary electrolysis beverage process. The Company packages and sells its alkaline water in 1-gallon, 3-liter, 1-liter, 700ml and 500ml sizes to over 29,000 retail locations in all 50 states.

"On February 1, 2017, Festival Foods was named number eight in Supermarket News' '2016 Top 50 Small Chains and Independents,' with estimated sales of $865 million," stated Richard A. Wright, COO of the Alkaline Water Company. "And in August 2016, Festival Foods was featured as the 'World's Greatest Grocery Store' on the ION Network's 'World's Greatest' show. It's obvious that Festival Foods is a wonderful, well-run family- and employee-owned chain that brings quality products like Alkaline88® to its guests. It is an important part of the communities it serves, and we are proud to be chosen as one of its product offerings. As summer comes to the Badger State, Alkaline88® will now be available to another 5.5 million thirsty consumers," concluded Mr. Wright.

About Festival Foods Festival Foods is a family and employee-owned company founded in 1946 as a Skogen's IGA that began operating as Festival Foods in 1990. It employs 6,300 full- and part-time associates and operates 24 full-service, state-of-the-art supermarkets as well as Lakeside Sentry Foods in Paddock Lake, Wisconsin. Festival Foods is a culture-driven company committed to building relationships with guests and associates, serving communities, providing excellent service and investing in its associates. For more information visit https://www.festfoods.com.

The Alkaline Water Company Inc. (OTCQB: WTER) has developed an innovative, state-of-the-art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The Company is focused on the business of distributing and marketing for retail sale of its cost-effectively packaged Alkaline88® water beverage products. Visit: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88®'s premier alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program, where the product is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

The Alkaline Water Company Inc.
WTER Investor Relations
IRTH Communications
Robert Haag
Managing Partner
866-976-4784
investors@thealkalinewaterco.com

Source: The Alkaline Water Company Inc.